The Waiting Game

This is the new blog for Moddame The Label. If you've followed the online boutique before, you can still read up on the past blogs at: http://www.moddame.blogspot.com. 

  The past couple of weeks have been recovery time for me. So much was going on to complete samples for the photo shoot, plan the photo shoot and get production on the go. The lookbook has finally been released on the site: http://www.moddame.com/gallery and pre-orders coming soon this week!  

See the complete Lookbook at the link above!   I must thank Calvin Lim at Calvin Lim Photography for doing an amazing job on the shoot, as well as model Isabelle Ann and MUA Blair Levinthal for making this shoot fun and memorable.   What's next: Production is the next step in getting this collection going. As easy as it seems to just submit a pattern to marking to production, it's not that simple. Each pattern needs to be corrected, reviewed, and if possible, a sample should be made once more to confirm fit. Once this part is done, we've got to submit it to a marking company to get our sizes made. For this collection, most of the styles will be manually graded by me (i'm already stressed). Being short on cash means doing as much as I possibly can by myself. ModDame will be carrying only 3 sizes for this collection. A small fitting a 0-2 and so on. Working with such a small quantity for this collection, I've invested into an automatic cutting knife that's recommended for small production. The time to grade a pattern and then cut any quantity is very time consuming. I can only hope that production goes smoothly with the collection looking it's best in quality.   Marketing: Once production is in the works, marketing plays a big part in getting the collection exposed. Instagram is where many brands are now promoting their stores and collections. Using popular fashionistas for exposure, there's no better way to get ModDame out there and exposed. Research on bloggers, youtubers, and any social media sites with big traffic is a great way to collaborate on a budget. Let's see which fab chicks we'll get to feature in our collection!   __________________________________________________________________________________