Stepping Stones

This is the new blog for Moddame The Label. If you've followed the online boutique before, you can still read up on my past blogs at: http://www.moddame.blogspot.com. 

The Outfit: Sun for the flowers

 

Stepping Stones: With Fall around the corner, every hour must be put to use. This week, I headed to LA for some inspirations and to catch up with an old buddy of mine, Andres. Andres and I went to FIDM together. He's come a long way and owns an amazing sweater knitting company called Coup D'Etat, in Los Angeles. His clients span from LA to New York and produces quality knits wholesaling in the $100's. He's always been an inspiration to me and a great advisor. Plus, I wouldn't miss out on seeing his new endeavors.

 

 I had the amazing opportunity to see his new office and new toys. This machine cost more than you can imagine. And what it creates, is really worth the money. I can't wait for the days that I can use this for my designs. Until then, i'll be experiencing it's wonder vicariously through him.

 

There's one reason you've got to love the cold season, and it's so you can wear creations such as these:

 

Grabbing lunch, Andres introduced an amazing Mexican sandwich shop in downtown LA. It’s a hole in the wall, but delicious beyond your imagination. Like a torta, this sandwich was made with a crispy yet soft bun, fresh veges and a variety of meat to choose from. I went with a #14, deep fried beef with extra pepper sauce. This place is must try again!

 

Getting back to work, the next designs were passed over to the pattern maker. We're going to have a couple of adorable dresses and bodysuits. Moddame is confident and shows her curves in all the right places. We're going with slim mini dresses and something else, you'll want to see. Classy, yet sexy, it's something we're all looking for when purchasing our next favorite dress. 

 

In the studio, our bottoms are arriving and they're looking great! Faux leather is still a huge hit this season so you'll find some available in the collection. Stay up to date for all the previews of the Fall collection.

 

 

This weekend, we're getting ready to shoot a small preview of the Fall collection. It's exciting to get to work on concepts and looks for the shoot. Working with the photographer and model to get our concept across, is very important. Photos are the faces of the brand. Read up next week to see how the shoot went!

 

Concepts for the model hair and makeup

 

Concepts for the Shoot

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The Weekend Finds

This is the new blog for Moddame The Label. If you've followed the online boutique before, you can still read up on my past blogs at: http://www.moddame.blogspot.com. 

July 20th, 2014: The Weekend Finds

This week brought about cool weather to Los Angeles and we were enjoying every moment of it. Started the weekend with a trip to downtown LA. The go-to breakfast spot is always Uncle John's, located across the street from FIDM. Try their corned beef hash if you're into breakfast. If you need something more filling, go for the shrimp in lobster sauce over rice. They're a fusion of Chinese and American breakfast, all in one.

The day turned out successful in that I was able to find the base colors for the fall collection. Choosing the colors for the Moddame collection was based off 2 things: what was available for a small run, and what colors I’d be attracted to purchasing this year. Gray has been the new black for years now and it continues to be one of the most popular Fall colors. We've seen the years of brown, burgundies, and olive greens over and over. They are still very popular, but too safe for the collection. We will go with something more modern and wearable for Moddame. We'll be using the blacks, the grays, and sexy nudes that has been a hit for some years now. Our pop color will be the beautiful and bold blue. The chosen prints are our hidden jewels and won't be shown until the lookbook. As for the pieces in the works, Moddame's main focus will be on layering. Tees are in production now. Sweaters, bottoms, and a couple of sexy dresses are in their final design stages. There's still much to come of the collection and less than two months to complete. 

Working as a sole proprietor for Moddame, means having to cover the design aspects of the collection and everything else in a timely manner. This weekend, labels were finalized and put into production. The task to look for a team for the lookbook started. With friends in mind for the photography, I have turned to modelmayhem.com for a local model to shoot. Anyone you know that might be interested for the lookbook shoot, please do contact: lisa@moddame.com. 

 

 

This week's focus: concentration of completing samples and upping the social media for Moddame. Blogger collaborations are in the works. Any recommendations to help or collaborate with this collection, please feel free to email: lisa@moddame.com. The release date of the Fall Collection is scheduled for the first day of Fall: Tuesday, September 23, 2014. Lookbook/Pre-order dates to come.

LA based, www.moddame.com

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Starting the Journey

This is the new blog for Moddame The Label. If you've followed the online boutique before, you can still read up on my past blogs at: http://www.moddame.blogspot.com.

July 14th, 2014: In the ruffled shorts of summer 2014

­­It's been a year since I've last blogged, and a lot of positive things have happened since. Some of the things you've missed out on: I got a boyfriend. I moved out of LA, but am still living in the outskirts. I'm a lot happier now that I can drive to a CVS or food mart, and easily find parking that I don't have to pay for. It's a big change from the LA city life I’ve lived for the past 7-8 years. With a friend's help, I've learned more about the production side of manufacturing and team management. Needless to say, I'm ready to move forward. 

After 2-3 years of MODDAME.com being an online boutique, it's about time it became a label. I graduated from FIDM years ago and have worked in the fashion industry since. I must say, there are always things to learn along the way, but if you don't start somewhere, you might never go anywhere. You can still learn as you go. With anything you start up, there's only way to go and that's forward.

The Moddame label is in the works and I’ll be releasing my first labeled pieces in Fall 2014. It's already July 2014!! I'm a huge procrastinator, but I work best under pressure. My budget is on the low end. Nonetheless, I'll be producing limited quantities. But, on a more positive note, I’ll be designing by the method I know best, deconstruction. Being based in Los Angeles, the fashion industry is at my finger tips. After years of working in it, I can only hope to build a brand I can be proud of.

A little about Moddame the label: 

Why am I releasing the first Moddame labels this Fall? My first full collection was in Fall 2011 for the Revive Fashion Show in Fresno, CA. The second collection was released the following year for Fall 2012. After taking a year off,  I felt that it was time to continue my track record with releasing Moddame, the label this Fall.

What styles and looks should you expect to see? I've always been driven by a comfortable yet classy fit, while maintaining that sexy, sophisticated look. But, at times I want something that's going to turn heads, something that is “fashion forward”, unique and one of a kind. ModDame will represent just that. The label will wear many faces, it’ll carry your basics and text printed tees that inspire us with quotes and graphics. It will carry those trending and bold pieces to accentuate the unique feel of ModDame. Most of all, Moddame will have those one of a kind pieces for the individuals with the drive to stand out and the desire to want something different. 

Many people ask me, “what does Moddame stand for?” Moddame is defined as The Modern Lady.

LA based, www.moddame.com

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